Hi! I’m Jack & I work with online stores to grow revenue through strategic advertising on Google, Facebook & TikTok.

I didn’t set out to work in marketing, but in my first semester at uni, I took a psychology class.

Our lecturer explored how emotion drives behaviour — and how that connects to marketing.

I was hooked.

From there, I worked at a B2B agency helping tech companies grow through content, cold calling, and LinkedIn ads.

I then joined a local Gold Coast agency, where I first got into Facebook ads.

Eventually, I moved to HiSmile, where I led Facebook and TikTok campaigns.

The budgets were big, the pace was fast.

I learnt quickly — how to test, scale, and make creative that stops you scrolling, and drives impulsive decisions.

While the experience was huge, the pace wasn’t sustainable.

So I stepped back — and started freelancing.

Now I work with businesses I believe in, and share similar values.

The kind of people who care about doing things well, not just fast.

I love what I do, and I aim to hit the goals we set — together.

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Outside of marketing, my hobbies include family time, travelling, surfing, music & photography.

I also run an online Surf Shop, which you can check out here!

If you have any questions, or would like to discuss working together, please feel free to contact me anytime.

📧 jack@jacktobiano.com